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CRBT: operator-ready caller tunes for mobile subscribers

CRBT lets mobile subscribers replace the standard ringback sound with music, spoken messages, branded audio or other caller-tune content. With Africa-wide telco reach, the product is positioned as a broad personalization and entertainment VAS that can support recurring subscription revenue across operator channels.

Positioned for mass-market personalization, music-led promotions and operator billing flows where catalog refresh, consent, renewal reminders and easy cancellation are essential.

ContentCaller TunesOperator reachAll TelcosCRBTBuilt for Nigeria with mobile-first subscriber journeys

Delivery modes

SMS services for low capability devices
Mobile web for low-end smartphones
Rich HTML5 mobisites and video portals
Native applications for Android, iOS and Windows where appropriate
SourceContent packagedfor telco channelsMindRayService layerSubscribersSMSMobile webHTML5 portalsNative apps

Operator-branded subscription journey

Packaged for telco-aligned discovery, opt-in, charging, reminders and opt-out flows.

Local market adaptation

Content can be adapted to subscriber preferences, language expectations, available infrastructure and operator policies.

Performance-led growth

Supports acquisition, retention and monetization through campaign optimization, promotions and engagement loops.

Telecom content and engagement
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Operator-branded digital content and engagement services for telecom growth.

MindRay helps operators and digital partners acquire users, distribute relevant content, and build recurring digital revenue across African markets and device tiers.

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Digital content and engagement solutions for African telecom growth.

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Products

Mindray’s product portfolio translates content categories into operator-ready services, built for market and mobile network operator.

Operator Solutions

Mindray partners with telecom operators to deploy digital content and subscriber engagement services that are built for local adoption and scalable revenue growth. Services support acquisition campaigns, branded digital content, channel optimization and content models that increase ARPU, improve retention and deepen engagement.

Partners

Work with MindRay on content sourcing, localization and telecom distribution.

Partners
Company

Telco-integrated digital services and content engagement company.

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