Delivery modes
SMS services for low capability devices
Mobile web for low-end smartphones
Rich HTML5 mobisites and video portals
Native applications for Android, iOS and Windows where appropriate
Product
MyFinance: operator-ready finance education for mobile subscribers
MyFinance turns personal finance education into short, accessible mobile lessons for MTN NG subscribers. The product can cover budgeting, saving, borrowing, fraud awareness and money-management habits in formats suitable for mobile web, SMS-led reminders or richer portal experiences.
Designed for practical learning rather than regulated financial advice, with clear disclaimers, localized examples and simple subscriber communication.
Operator-branded subscription journey
Packaged for telco-aligned discovery, opt-in, charging, reminders and opt-out flows.
Local market adaptation
Content can be adapted to subscriber preferences, language expectations, available infrastructure and operator policies.
Performance-led growth
Supports acquisition, retention and monetization through campaign optimization, promotions and engagement loops.