Delivery modes
SMS services for low capability devices
Mobile web for low-end smartphones
Rich HTML5 mobisites and video portals
Native applications for Android, iOS and Windows where appropriate
Product
MobileZone Videos: operator-ready video for mobile subscribers
MobileZone Videos is the video vertical for Airtel NG subscribers, suited to short clips, entertainment videos, lifestyle segments and portal-based discovery. It should be positioned for smartphone-first consumption while still respecting data sensitivity and device constraints.
Best used where video catalogs, preview messaging, data expectations and subscription pricing are communicated clearly before activation.
Operator-branded subscription journey
Packaged for telco-aligned discovery, opt-in, charging, reminders and opt-out flows.
Local market adaptation
Content can be adapted to subscriber preferences, language expectations, available infrastructure and operator policies.
Performance-led growth
Supports acquisition, retention and monetization through campaign optimization, promotions and engagement loops.