Delivery modes
SMS services for low capability devices
Mobile web for low-end smartphones
Rich HTML5 mobisites and video portals
Native applications for Android, iOS and Windows where appropriate
Product
MyGrowth: operator-ready digital content for mobile subscribers
MyGrowth is positioned as a personal-development content service for MTN NG subscribers. It can package motivation, productivity, career tips, communication skills and life-skills content into recurring mobile journeys that encourage daily or weekly engagement.
Useful for operators that want a non-entertainment content vertical focused on aspiration, self-improvement and lightweight learning.
Operator-branded subscription journey
Packaged for telco-aligned discovery, opt-in, charging, reminders and opt-out flows.
Local market adaptation
Content can be adapted to subscriber preferences, language expectations, available infrastructure and operator policies.
Performance-led growth
Supports acquisition, retention and monetization through campaign optimization, promotions and engagement loops.