Delivery modes
SMS services for low capability devices
Mobile web for low-end smartphones
Rich HTML5 mobisites and video portals
Native applications for Android, iOS and Windows where appropriate
Product
PlayIT: operator-ready entertainment for mobile subscribers
PlayIT is structured for mobile VAS distribution, operator-branded subscription journeys and broad device access. It can be positioned across SMS, mobile web, rich HTML5 portals, video portals or native app environments depending on market readiness, device mix and operator channel availability.
Designed for the realities of African telecom markets: varied device capability, local preferences, operator billing, compliance needs, subscriber communication and campaign optimization.
2026 target
Revenue
NGN 374,224,966
Net margin
NGN 29,045,845
Margin percent
7.76%
Operator-branded subscription journey
Packaged for telco-aligned discovery, opt-in, charging, reminders and opt-out flows.
Local market adaptation
Content can be adapted to subscriber preferences, language expectations, available infrastructure and operator policies.
Performance-led growth
Supports acquisition, retention and monetization through campaign optimization, promotions and engagement loops.